Here we are. You’ve launched a new, fresh website after lots of hard work. After a few days or weeks, you realise that you’re not getting a lot of visitors. If you’re wondering why, it’s okay, there are many others in the same boat. With few visitors, you’re probably asking why isn’t anyone coming to my website? The idea isn’t to compete against every other website on the internet; it’s to optimize your website to attract the type of traffic you want. Here are some reasons why you might be experiencing low traffic on your website.
There are a few things we can do. If you’re serious about increasing traffic you should be thinking about combining at least 2 of these methods. While it can be time-consuming, these are sure methods to generate traffic if done right. Alternatively, you can reach out to experts to handle your needs. At Lux, we work with clients to boost visitors and increase conversions. The main ways to increase traffic are:
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.
If you want your site to come up on the first page of Google Search results there are a number of things you must do. These include using keywords, alt-tags for images, meta descriptions, SEO titles and heading tags. Sounds like a lot of jargon and wishy-washy terms (it kind of is) but these are the things Google and Bing rate. Our SEO success factors can be considered proxies for aspects of the user experience. It’s how Google estimates exactly how well a website can give the searcher what they’re searching for. For more on SEO check out our dedicated page.
Linking your social media accounts to your website gives you a serious advantage! You’re basically telling Google or other search engines that you have more information to provide. Search engines will promote websites with social media and blogs as it creates more information that can be shared on the internet.
It’s also a good way to get your name out there. Businesses can use social media to reach new audiences and drive users to their sites. So as you might’ve guessed, this means a big boost in visitors!
By blogging about topics that are popular and informative we can really grab your audience’s attention. The more you attract people to your site the more your site will be noticed on search engines. A big part of this is because you’re targeting more keywords than you would with just a webpage. For example, your services page might target one keyword like ‘Graphic Design’. The limit here is you can’t talk about more specific terms or unrelated services. By going for blogs titled such as ‘how much is a graphic designer’ you can target potential customers who are already considering hiring a graphic designer.
We’re spending more and more time on our phones. According to Deloitte, a third of consumers globally check their phones within minutes of waking up in the morning. 20% said they check their phones more than 50 times a day. I don’t even want to think about how many times I check mine but I’ll admit it’s enough to make me think mobile first is the way to go.
Roughly four decades after the introduction of the first mobile phone, almost every developed country has at least 90 percent mobile phone penetration. It has become increasingly pervasive and indispensable. These days our devices come with us everywhere, stay in reach almost all the time and do just about everything. They play a central role in our lives so it makes sense put the mobile experience first when developing a website.
The popularity of smartphones has become so clear that mobile internet usage has now surpassed the use of a desktop. This trend continues as smaller devices gain more market share. Google also uses an algorithm that will place websites higher in mobile searches that are optimised for those views making it an important factor in ranking your website and gaining traffic.
Slow sites can be killer. Unfortunately, some times the steps we take to make a site attractive or eye-catching can be detrimental to its speed. The ideal website load time is 1-2 seconds. However, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Google takes a note of this and rewards those websites that load quickly.
Through the use of a good cache, minification and image compression you can get the speed much faster. Plugins like WP Fastest Cache or WP Rocket are key to improving the speed. You can always check your performance on GT Metrix and understand what exactly is slowing your site.
For more on cache plugins, check out Kinsta’s list.
There’s a chance you included too much. If you’re trying to do everything on one website, you’re not going to attract traffic because search engines don’t know how to rank you. Therefore, it’s essential to make sure that you’ve narrowed down your business to a specialized segment. For example, if you run a flower shop, you don’t want to use your website to showcase your woodworking and DIY cookie recipes. Instead, only post content related to your flower shop and keep your side projects on a different platform.
If you have any questions for us, don’t hesitate to get in touch now.
At Lux, we feel we can contribute to any project. We look forward to hearing what you have in mind. Visit our contacts page or send us an email by clicking the button below.
Galway’s Most Creative Agency. Providers of exciting digital services like web design, photography and video.