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How much should a website cost in 2022?

So...how much should a website cost?

If you’re building your first website you mightn’t know how much a website should cost. It’s a fair question. Before even starting, most businesses will need to know how designing a website will fit into their budget. You also don’t want to pay through the nose when a less expensive alternative is available.

At Lux, we aim to get the fit just right! That means we won’t oversell you on features you don’t need. In this article, we’ll run through the different types of websites and expected costs as well as extra features that you might (sometimes) need.

We offer websites from between €300 to €2,500 depending on what our clients need. Some examples of our work include Handsome Burger, Ireland Private Travel and Curlew Theatre

What do you need and how does it affect your website cost?

First things first, try to be clear about what you need. Answer these questions to narrow down your requirements.

How important is a website to my company?
Do I consider a website worth my time and money?
How do I value “cost”? Time? Money? Am I happy to pay a little more if it means I have to spend less time on this project?
What functionality do I need? – Do I need to sell products, teach students or just show off my business?

When you have a clearer idea of what’s needed you can look into the different types of websites and what suits you best

Setting up a brochure website can be much cheaper than a longer form
web design for Castletroy-Engineering as it appears on a mobile

Types of websites and what affects what they should cost

Brochure:

Usually, a website consists of less than 6 pages with the aim to show off the business. Should feature contact details to push the customer to get in touch.  

 

eCommerce:

An eCommerce site, otherwise known as an online store, allows you to take online payments for products or services. Stores can function as standalone websites, or be combined with a blog or corporate website. Requires more pages than a brochure website and added functionality. 

 

Blog:

Typically managed by an individual or a small group, a blog can cover any topic – whether it’s travel tips, financial advice, or doughnut reviews. Blogs are often written in an informal or conversational style, but learning how to monetise blogs has become a popular venture for many writers.

 

News :

News and magazine websites need little explanation. The primary purpose of a news website is to keep its readers up to date on current affairs, whereas online magazines will focus more on entertainment.

What’s Involved in Building a Website?

If you’re happy to start building your site you’ll need to go through these stages. 

 

  1. Planning – you’ll need to develop a well thought through website with considerations for layout. 
  2. Set goals– you need to decide on clear objectives that your new website needs to achieve.
  3. Content Development – what content (text, images and video) will be needed. 
  4. Design – Design of the user interface (that consumers experience) and the back end (that allows for administration)
  5. Content writing – having text written to reflect brand personality
  6. Coding – the highly technical stuff that makes it all work
  7. Testing, review, and launch – test the site, feedback, and finally launch
  8. Maintenance – ongoing improvements, updates and problem-solving
Lots of factors affect what a website should cost
The logo for WordPress

So what are the options?

DIY

Cost €80-150

There are many great options for anyone going it alone. WordPress, Wix, Squarespace and WebFlow are all great for beginners and for keeping the your website cost down. They come with a lot of the standard features needed and can help reduce the costs of building a site. For example, WordPress offer a lot of free plugins (apps) that offer things like image galleries, Instagram integration and contact forms. The more you use these platforms the more comfortable you’ll be building and editing your websites. 

The downside to DIY work is the learning curve. It takes a long time to master the craft and produce a website that matches the online branding you want to have. It also can take up huge amounts of time, so if you’re already busy running every other part of your business, this route can be a challenge.

Collaborative Process

€700-€2000

At lux, we mostly do collaborative websites. This means we will build the website from scratch with plenty of input from the client. Using a Content Management System we construct a fully functioning site with the latest apps and security updates. All we ask of you is for some content! Our clients supply the text, imagery and videos needed to really make it pop.  

For the €700 package, we can build a brochure website and host it. 

Around the €1000 mark, we can upgrade the site with SEO, an online shop and 6-15 pages. 

The €2000 package will get you just about anything you need including member’s areas, booking forms and the full Analytics package!

Social Media Marketing case study
Food Blog SEO

All on us

€4,000

We can provide the while package including professional photography/videography, SEO packages, logo design and social media launch. It does come at a heftier price though but it means you can focus all your time on your business. Of course, the process is still collaborative and your feedback is key, but we take all the effort out of your hands. 



Have a Question for Us?

If you have any questions for us, don’t hesitate to get in touch now. 

At Lux, we feel we can contribute to any project. We look forward to hearing what you have in mind. Visit our contacts page or send us an email by clicking the button below. 

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