What Is SEO?

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.
If you want your site to come up on the first page of Google Search results there are a number of things you must do. These include using keywords, alt-tags for images, meta descriptions, SEO titles and heading tags. Sounds like a lot of jargon and wishy-washy terms (it kind of is) but these are the things Google and Bing rate. Our SEO success factors can be considered proxies for aspects of the user experience. It’s how Google estimates exactly how well a website can give the searcher what they’re searching for.

Let’s think about an example. Pretend you sell bike repair kites. When someone types “diy bike repair” into Google, they’re likely looking for tips, tools, and instructions on how to fix their bike. If you wrote an article about fixing broken bikes, you’d want people to find your article. For anyone to find it, you need to rank above all the other websites with instructions for fixing bikes. It’s not easy, but that’s what SEO marketing is all about.

web design on mobile device

What’s the difference between SEO and Paid Advertising?

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t use your money to be on the first page of google. Let’s break it down even further: The majority of online searches begin with a search engine like Google. In fact, 75 per cent of those searches start on Google.
To better understand how you can rank your content higher in the search engines, you need to first understand how search works.

So what can we do?

Good SEO really boils down to 3 things:

  1. Content
  2. Keywords
  3. HTML


“Content is king.” Why? Because users are happy when they find the result that serves their needs in the best way. This means your number one job to do well with SEO is to produce great content.

The bottom line is that your content needs to solve a problem or provide a solution to whatever brings the reader to your post. If it doesn’t, they’ll quickly click away from your page, telling Google your piece of content isn’t solving anyone’s problem.

Going through and updating your content for accuracy, fixing any broken links, and refreshing old data with new statistics that are more relevant are all ways to show Google your piece of content still deserves a spot on page one.

content is king for good seo
A blog is one of many types of websites


Keyword research dictates what you call your site or how you describe your brand online.

Keywords even determine how you build links, including everything from the tactics you choose to how you plan on implementing them. Another common mistake people make is that they stop doing this key research.

It involves finding out what users value the most, what they’re searching for and how you can capitalise on gaps in internet knowledge.


The bones of the webpage. HTML is the foundation of what you see on your screen. Don’t worry, we won’t get too technical but you should know the importance of proper tags, headers, and descriptions.
We’ll go to work on your site and optimise the title tags, URL slugs, alt-tags for images, meta descriptions, SEO titles and heading tags.


SEO relies on HTML

Want to discuss your SEO with us?

If you have any questions for us, don’t hesitate to get in touch now. 

At Lux, we feel we can contribute to any project and look forward to hearing what you have in mind.